I was recently disturbed by an epiphany that led to my appreciation of the philsophy embedded in Warhol’s many limited edition silkscreen reproductions of mass produced consumer products and manufactured celebrities, when once upon a time, I would have naively brushed off his works with a WTF?!

I almost feel that admitting to the occasional literary indulgence in the Shopaholics series… in the name of stress-busting therapy, is less hazardous to my intellectual disposition. Oops.
And then, there was Bansky.
But, give anything a second glance, and you could learn to appreciate it. Besides, if you can’t beat ‘em, join ‘em. Without these wise old words urging me to open up my mind, I would have given influential French street artist, Zevs, no more than half a passing glance.

Zevs’ Liquidated Logos series struck 3 chords of familiarity in me:
1. Warhol – consumer brands as subject
2. Bansky - graffiti aesthetic
3. Zeng Fan Zhi - dissolving effect
In a 2008 interview with PingMag, Zevs said that by pouring over them, the logo dissolves in front of the viewer’s eyes, drawing attention to, and visually disturbing the recognisable and omnipresent trademark. By doing so, I try to investigate the logo’s visual power.


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