
Like most mortal urbanites, I look forward to the Coke-inspired version of Christmas with all its Santa Clauses, reindeers and other (RED)-coloured iconographies. Two days ago, the infamous Black Friday kicked off Christmas shopping season 2009. With it, a pledge to infect worshippers of the Shopaholics series with Consumer Fever.
In the name of the Father Christmas, the Sons of Adam and the Holy Spirits of economic spinning.
Consumers are located at the bottom of the Capitalist food chain. It is easy to fall into the seductive clutches of advertising, marketing and PR that have always been frontline prey to the big business brothers. But all that is passé now.
This is an era of Change, where sustainability, minimalism, long tail, common source and countless other community-centric propositions are trendy mots du jour. Even celebrities like Blanchett, Clooney, Di Caprio, Diaz, Redford and Pitt are leading the Hollywood pack into the realm of greater eco-consciousness.
So if you’re a die-hard trend follower and wish to quit obsessive compulsive aimless shopping that typically results in your 100×100 apartment being overcrowded with dust-collecting knick knacks that deplete our precious resources, dothegreenthing.com has just the solution for you: Buy Nothing.
Bookmark this Amazon mock-up page. Next time you feel that uncontrollable compulsion to buy something, head onto this page and literally buy nothing. The shopping experience, complete with a shopping cart, Buy It Now button, confirmation emails and celebrity testominal videos, is guaranteed to satisfy that itch.
And you will be spared another nasty glare from your 8 year old nephew to whom you gave that 10$ ebay porcelain watermelon coin bank last Christmas.
