
Are you shopping for some recession-proof form of entertainment this holiday season?
Look no further.
You have heard of the trendy line of banal, everyday objects-inspired business innovations that are the talk of the town these days – Back of the Napkin business models, Back of the Envelope calculations, Red Rubber Ball solutions.
Welcome the latest addition to what I call the “Regress to Progress” phenomenon: “The Elastic Band“.
James Reynolds, a recent Graphic Design graduate of Kingston University, took a simple childhood concept and literally stretched it to extremes, producing a mega low-cost, innovative musical instrument:
” Taking an everyday object to its extreme, we chose the ordinary elastic band. When the band is stretched to certain lengths and then strummed, different notes can be made. When played in a particular order, popular songs from various genres of music can be played using only one elastic band. “
Here are two sample songs you can start with: (more…)